GMC Reveals the Canyon AT4 OVRLANDX Concept

GMC revealed its Canyon AT4 OVRLANDX concept truck today at Overland Expo Mountain West 2021. This truck shows that GMC has a vision for its lineup of trucks and SUVs that’s a little more off-road focused than before.

GMC utilized the Canyon AT4 as the starting point and takes things up a notch or two with some unique customization designed to elevate the truck’s off-road credibility.

“We wanted to showcase GMC Canyon with this concept and punctuate GMC’s commitment to premium, off-road capable vehicles. Consumer reaction to this concept’s design will help us further serve the growing market of buyers leading authentic outdoor lifestyles,” said Buick & GMC Global Vice President Duncan Aldred.

Image from GMC

While still a premium machine, the Canyon AT4 OVRLANDX concept truck goes all-in for overlanding enthusiasts with some new equipment. That equipment includes the following:

• Factory-lifted, wide off-road chassis with enhanced underbody coverage
• Off-road rocker panel protectors
• Cast-iron control arms
• Heavy-duty front bumper with winch
• Integrated front recovery points
• Front and rear electronic locking differentials
• Wheel flares with integrated task lamps
• Multimatic DSSV^TM dampers
• Spare tire swivel mount so a spare tire can be kept on the back of the truck and swivel out of the way of the tailgate when bed access is needed
• Guy lines for protecting the windshield from low-hanging branches

Under the hood of this concept truck, you’ll find a familiar engine and transmission. The Canyon AT4 OVRLANDX features the company’s 3.6-liter V6 engine mated to an eight-speed automatic transmission.

Image from GMC

Additional overlanding features of the pickup include the following equipment:

• AEV rear off-road bumper
• Stainless steel truck bed cap
• Roof-mounted tent
• 270-degree awning
• Jerry cans for gasoline and water
• Traction boards
• Off-road jack and mount
• Cooler and kitchenette
• Truck bed storage with drawer system
• Solar panel

The truck also gets an exclusive leather-wrapped interior, a unique grille, headlights, and distinct badging.

Image from GMC

“The Canyon AT4 OVRLANDX concept truck was designed to balance functionality with aesthetics. When you’re overlanding, capability is an important factor, but doing it with premium style and comfort elevates the experience even further for customers who truly want zero compromises,” said John Owens, lead creative designer for the concept truck.

Buyers have really taken to the standard Canyon AT4. GMC reported over 30 percent of Canyon buyers choose the off-road trim level and this new Canyon AT4 OVRLANDX concept signals that GMC is going to lean more into the adventure market. This is a smart move by GMC and signals to adventurers everywhere that GMC is keeping them in mind with future products. I’ll be excited to see what kinds of production vehicles this concept inspires.