Airxcel Moves to Spotify
Airxcel is creating RV-specific playlists through Spotify.
Airxcel launched the first in a series of Spotify music playlists specifically for RVers and the RV community, wherever they are. The company is a self-described partner to the RV community. Dubbed the AXL Ultimate Road Trip Playlist, listeners can access as they drive down country highways or city streets listening to upbeat tunes to make camping adventures more entertaining and enjoyable.
After receiving feedback from product experts and from Airxcel’s brands and its large online community, the company developed the AXL Ultimate Road Trip Playlist, featuring various selections of popular music that appeal to a wide-ranging audience.
Listeners can find the playlist here. A QR code will help listeners access the page, provided in Airxcel’s social media campaign to promote the playlist.
“We’re excited to launch our Spotify playlist program,” said Mary Bourassa, Airxcel social media and communications manager. “Music is a wonderful unifier and a great way for us to enrich the camping experience for our customers. New playlists will be added every month based on suggestions from social media and the RV community.
“In September we’ll have a ‘Cleaning the Coach’ playlist for RVers who are winterizing and cleaning, followed by holiday playlists later in the year. It’s another way we demonstrate Airxcel’s unparalleled service to our end users,” she said.