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  7. OXO Launches OXO Outdoor

OXO Launches OXO Outdoor

Tools and gadgets from OXO Outdoors to enhance the outdoor cooking experience

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Award-winning consumer brand OXO–of Helen of Troy Limited–introduces a new line of products with the launch of OXO Outdoor. The brand features tools and gadgets made to enhance the outdoor cooking experience with durable, thoughtful, universal design. OXO says they saw an opportunity “to provide quality cooking and cleaning tools that make outdoor experiences better.”

The products will be launched exclusively with retail partner REI.

OXO Outdoor will deliver an assortment of ten products including a durable cutting board, a comfortable can opener, a knife with a protective sheath, a shatterproof French press coffee maker, and sturdy grilling and cleaning tools. OXO’s sister brand, Hydro Flask, is a leader in outdoor hydration and gear.

“Our research showed that outdoor focused consumers were not provided access to high quality, functional cooking tools designed for the outdoors, and as a result many used worn or retired tools from their homes,” says Larry Witt, President of Helen of Troy Housewares.

OXO joined 1% for the Planet in March 2020, a global community of brands giving back to environmental nonprofits driving positive impact. The creation of the OXO Outdoor line is part of their brand’s outreach into the outdoor marketplace.

For over 30 years, OXO has been globally recognized for its groundbreaking, award-winning universal product design. OXO is a proud member of 1% for the Planet, committing 1% of their annual sales to support environmental nonprofits. Learn more about how OXO is making the everyday better at www.oxo.com.

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