Camping World and Overton’s to Launch Nautica Marine Collection
The partnerships will offer exclusive water and outdoor products
Camping World, America’s Recreation Dealer and Overton’s, the world’s largest watersports and marine accessories dealer, have announced the launch of Nautica branded products for the marine, water, and outdoor marketplace. The new assortment of Nautica branded marine furniture and water recreation equipment caters to life on the water, a key outdoor activity of the RV and outdoor enthusiast.
The collection will feature a range of water skis, wakeboards, and life jackets, inspired by Nautica’s iconic American style. Accessories will include marine rope, boat covers, bimini tops plus outdoor seating, tables and screen rooms. Overton’s/Camping World will also have exclusive rights in the U.S. and Canada for Nautica boat seating and furniture.
“We are thrilled to have the Nautica brand as part of our newly-expanded product line,” said Marcus Lemonis, CEO and Chairman of Camping World. “[Customers] are telling and showing us that the RV is a means to support other active outdoor lifestyles such as boating, camping, hiking, biking, etc., he continued. “Today’s active consumer is not just sitting by the campfire with their RV; they are enjoying the activities of the great outdoors.”
The all-new line of Nautica branded outdoor products will be available online at Overtons.com, CampingWorld.com, GanderOutdoors.com, and retail locations nationwide based on regional consumer needs.