Lippert Partners with the National Reined Cow Horse Association
The goal of the partnership is to protect reined cow horses and their riders on the road.
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Lippert Components, Inc. yesterday announced a newly formed partnership between CURT, Ranch Hand, and the National Reined Cow Horse Association. The partnership’s goal is to work to protect reined cow horses and their riders on the road.
“We see the amazing passion NRCHA members have for their horses, the cow horse community, and the organization as a whole,” said Krista Parin, Director of Channel Marketing at Lippert. “Developing product solutions geared towards ranchers and equine enthusiasts alike is a focus for us, and we can’t wait to see how we can work together in the future.”
The partnership will officially kick off at the 2021 DT Horses Western Derby in Scottsdale, Arizona June 2nd. A fully outfitted truck will be on display for NRCHA participants and event attendees to familiarize with the CURT towing products and Ranch Hand accessories offered from the new Corporate Sponsor.
The National Reined Cow Horse Association formed in 1949 with a goal of preserving and educating the public about the rich history of the traditional California-style, vaquero horsemanship. The NRCHA is responsible for promoting highly trained working cow horses and ensuring high standards of competition.
For more information regarding the sponsorship, visit curtmfg.com to learn more.
