Winnebago’s National Park Campaign Promotes the Outdoors
The #SupportYourParks campaign targets social media shares and participation.
Winnebago Industries introduces the #SupportYourParks campaign to promote national parks and outdoor equity. This campaign is a continuation of last year’s “On the Road” campaign to support the National Park Foundation (NPF).
Winnebago will give away 100 America the Beautiful annual passes for access to national parks through Aug. 31. Additionally, a grand prize winner will be awarded a Winnebago Type A motorhome for the 2022 calendar year.
“After a year of shut downs, isolation and quarantines, people are more eager than ever to hit the open road,” Winnebago Outdoors President Huw Bower said. “Adventurers love America’s national parks, and there is no better way to visit them than in a Winnebago. Through this campaign, we are not only joining together to support the National Park Foundation, but also to inspire people to care for our parks, so future generations can build lasting memories in these cherished places.”
Winnebago outlined the details of the campaign in a press release. A video for #SupportYourParks features musician Chris Koza singing a Willie Nelson classic, “On the Road Again”. People who follow Winnebago on Facebook, Instagram, or Twitter, like the #SupportYourParks post, and tag a friend will be automatically entered to win one of the park-themed prizes.
In addition, for every social media share of the video until Aug. 31, 2021, Winnebago will donate $1 to the National Park Foundation, up to $25,000.
The #SupportYourParks campaign builds on Winnebago’s partnership with NPF, which aims to strengthen people’s connections to national parks and increase outdoor equity through hands-on learning and career opportunities in parks.