Camping World Acquires Nomad Reservations
The online campground booking site will further Camping World’s abilities to market, serve, and engage with consumers.
Image Caption: Camping World made some recent acquisitions and expanded its footprint. (Image from Camping World)
Camping World Holdings, Inc. this week announced it will acquire campground booking engine, Nomad Reservations. Nomad Reservations is marketed online as CampgroundBooking.com.
Nomad Reservations give campground owners insight into revenue generating opportunities by optimizing campsite availability. It also provides consumers an interactive, mobile friendly tool to easily find and book the best campsite for their journey.
The acquisition will improve Camping World’s digital portfolio by providing multiple unique data points regarding the customer’s upcoming journey. These data points allow for customized, relevant marketing communications while consumers are engaging in the outdoor lifestyle before, during and after their trip.
“As the industry leader, we constantly seek new partners to enhance our product offerings,” said Marcus Lemonis, CEO and Chairman of Camping World Holdings. “This technology acquisition complements other planned product launches such as the Peer-to-Peer RV Rental Platform and represents our goal of improving the RV and outdoor experience for our current and future consumers. These tools provide relevant data for real-time marketing messaging and engagement with our brand.”
Nomad Reservations has also developed a proprietary trip planning tool, which allows the outdoor enthusiast to create a personalized travel experience, integrating multiple points of interest such as campgrounds, hiking trails, etc.
