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Pickup Shoppers are Downsizing

Originally Published in Trailer Life Magazine

Due to higher fuel and vehicle purchase costs, many pickup-truck buyers are downsizing.
According to Ford, the trend is causing buyers to switch from the F-Series Super Duty F-250
models to F-150s. This trend was one of the reasons Ford increased towing capacity on the
new F-150, which when equipped with a three-valve 5.4L V-8 engine is rated to tow 11,300
pounds. Fuel economy has been increased an average 8% across the entire F-150 lineup, with
a 12% improvement on high-volume 5.4L V-8 models. Ford also says some would-be F-150 buyers
are moving to midsize Rangers for similar reasons.

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