General Motors announced that the 2004 model year will be the last for Oldsmobile, ending
the 104-year-old brand. GM spent almost $5 billion to rejuvenate the Oldsmobile line during
the last six years to appeal to younger buyers. Last year, Oldsmobile sales dropped to
289,172, the lowest since 1952, although it was a record year for overall auto sales.
Oldsmobile Production to End in 2004
Originally Published in Trailer Life Magazine
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