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Kia BorregoExperience Helps Introduce All-New Midsize Luxury SUV

Originally Published in Trailer Life Magazine

Kia Motors America (KMA) is bringing to the American market its first midsize luxury SUV,
the Kia Borrego, and has developed a national interactive tour designed to allow drivers to
experience the new Borrego. “BorregoExperience” is a traveling campaign offering extended
Borrego VIP Test Drives to approximately 600 drivers and their families in Los Angeles,
Dallas and Phoenix. Kia Motors will deliver to selected homes an all-new Borrego SUV and
drivers can use the vehicle to experience the attributes the Borrego delivers. The
BorregoExperience also includes a national exhibition where visitors can test drive a new
Borrego and receive a free $20 gift card. The next tour stop for the BorregoExperience is:
Tampa , Fla. Guavaween 2008, Oct. 25. As part of the BorregoExperience, Kia Motors also
launched a nationwide sweepstakes with new Kia Borregos to be awarded monthly through the
end of the year. Consumers can enter to win at any of the BorregoExperience tour stops, or
online at www.BorregoExperience.com/win.

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