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J.D. Power Releases Tire Results

Originally Published in Trailer Life Magazine

J.D. Power and Associates recently released its 2004 Original Equipment (OE) Tire Customer
Satisfaction Study. It ranks tire manufacturers based on the experiences of first-year
vehicle owners in four segments: luxury/sport, mass-market/non-luxury, pickup/fullsize van
and SUV.

Michelin ranked highest in three out of four original equipment tire segments,
while Goodyear ranked highest in the fourth remaining segment.

Overall satisfaction is
calculated using a tire-satisfaction index that includes five factors: tire appearance,
tire handling, tire ride, tire traction, tire wearability.

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