J.D. Power and Associates recently released its 2004 Original Equipment (OE) Tire Customer
Satisfaction Study. It ranks tire manufacturers based on the experiences of first-year
vehicle owners in four segments: luxury/sport, mass-market/non-luxury, pickup/fullsize van
and SUV.
Michelin ranked highest in three out of four original equipment tire segments,
while Goodyear ranked highest in the fourth remaining segment.
Overall satisfaction is
calculated using a tire-satisfaction index that includes five factors: tire appearance,
tire handling, tire ride, tire traction, tire wearability.
