Affinity Group Inc. (AGI) and the Good Sam Club, the world’s largest
recreational vehicle owners’ organization, announce that Executive
Director Sue Bray is leaving to form her own consulting business, Sue Bray Consulting. Bray’s new business will focus on and utilize her expertise in marketing, managing and operating membership clubs and events.
Affinity CEO and President Mike Schneider made the announcement
stating, “Sue has dedicated her 33-year career to enhancing our members’
experience through excellent membership benefits development and
service. Much of Good Sam’s phenomenal growth over the years can be
attributed to Sue. We wish her the very best of luck in her future
endeavors, and I’m proud to announce that the Good Sam Club will be one
of her first clients. She now has the opportunity to expand her
outreach, public relations and development functions for the club as
well as providing her expertise to other organizations. We are fortunate
Sue will remain available to the members for the foreseeable future.”
Bray joined the Good Sam Club, a division of AGI, in 1976 as
chapter activities director. In 1979 she was named executive director of
the club, and became an Affinity vice president in 1980. During her
tenure with the Good Sam Club, the organization grew from less than
200,000 members to nearly 1 million families today.
Bray spent most of her career with the Good Sam Club developing
partnerships and benefits for members, including the popular trip
routing service, an RV financing program, a member credit card, and was
deeply involved in the design of the club’s popular emergency road
service. She marketed and managed club events, including Affinity’s
annual event, The Rally, which attracts upward of 8,000 guests each year
and provided editorial direction for Highways, the club’s monthly magazine.
Bray managed the Good Sam Club’s participation in several major
charity initiatives, including the Law Enforcement Torch Run for Special
Olympics, Dogs for the Deaf and Hole in the Wall Camps. She also
managed its legislative and lobbying efforts, which she’ll continue to
do on behalf of the club and its members.
In 2009, Bray was inducted into the RV Hall of Fame in Elkhart,
Ind.— one of the youngest members and only the ninth woman selected for
the RV industry’s most prestigious honor.
Also included among Bray’s initial clients is the Venice Beach House (www.venicebeachhouse.com), an upscale inn located beachside in Venice Beach, Calif., and listed on the National Register of Historic Places.