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GM, Ford in Price War

Originally Published in Trailer Life Magazine

General Motors and Ford recently began offering more rebate cash to customers on new cars
and trucks. GM’s latest program offers current GM owners up to $5,000 in cash on most 2003
and 2004 vehicles. The new offer is valid through August 2.

For new customers, GM continues
to offer cash rebates and low- to no-interest financing options on most vehicles, including
trucks and SUVs. Ford raised customer rebates available on Freestar minivans by $1,000 to
$5,000 for customers who finance through Ford. Ford also continues discounts on other
vehicles, including $1,500 to $3,000 cash rebates on pickups.

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