1. Home
  2. Uncategorized
  3. Ford Hopes to Close Quality Perception Gap

Ford Hopes to Close Quality Perception Gap

Originally Published in Trailer Life Magazine

An initial-quality survey, the “U.S. Global Quality Research System”
study by Bloomfield Hills, Michigan-based RDA Group, found Ford, Lincoln
and Mercury brands equaling Toyota’s and Honda’s results. The Ford
brands garnered an 8-percent improvement in the first-quarter.
Commissioned by Ford, the study was conducted September through November
2007.

Ford reports that the average score of 1,284 things-gone-wrong
(TGW) per 1,000 vehicles is “statistically equivalent” to the Toyota and
Honda brand findings of 1,250 TGW. Ford hopes the study results
convince buyers to consider the company’s brands.

A Ford press release also says 36 out of 40 Ford, Lincoln,
Mercury, Volvo and Mazda nameplates improved, compared to 2007.

The Best of RV Magazine Delivered to your Inbox

Subscribe to RV.com and RV Magazine

Subscriptions starting at only $14.97 per year.

Members save by only paying $9.97 per year!

logo

Please login or register to view archived articles.

Sign In

Do not have an account? Create New Account

Menu