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ESPN Continues RV Tour of NBA

Originally Published in Trailer Life Magazine

is continuing its national road trip, now into its third consecutive season.The
RV, in which ESPN personalities “travel” to games in ESPN’s NBA on-air promotions, will be
on-site at more than 20 regular season NBA games this season, the NBA All Star Weekend and
the NBA playoffs, according to a news release from the Recreation
Vehicle Industry Association
(RVIA). The tour begins with the San Antonio Spurs’ home
opener versus the New Orleans Hornets tonight (October 28). “We’re excited that ESPN has
decided to continue this promotional effort in which the motorhome plays such a key role,”
said Gary LaBella, RVIA vice president and chief marketing officer. “The tour and the
commercials help promote RVing to another important television audience and enhance Go
RVing’s advertising on other ESPN programming such as NASCAR, PBA bowling and thoroughbred
horse racing.” The “NBA on ESPN RV Tour” promotes ESPN and ABC’s expanded NBA television
coverage, airing games on Wednesdays, Fridays and Sundays throughout the season. As the RV
travels from game to game, it also makes a number of in-market stops including visits at
ESPN Zones, ESPN the Weekend at Walt Disney World Resort in Orlando, and at a number of
charitable organizations. Last season, the RV crisscrossed its way across the country,
making more than 36 different stops at NBA games in more than 14 different states, while
logging more than 40,000 miles. At each tour stop, NBA fans have the opportunity to tour
the RV, parked in a prominent location of the hosting arena, as well as participate in
activities such as free throw contests, vertical jump challenges, souvenir photo stations,
and more. NBA on ESPN branded premiums, such as mini-basketballs, T-shirts, backpacks and
rally towels are also given away at the RV. Fans can also track the RV’s progress online
and view photos and videos of tour stops via the RV’s Facebook Fan Page and Twitter feed.
Story courtesy of RV Business.

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