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Woodall’s Connects Social Media Fans With Campgrounds, RV Parks

Originally Published in MotorHome Magazine

one of
the leading Web sites in the RV and camping industry, is
now offering campgrounds and RV parks a new way to
connect with RVers and family campers – via Facebook and Twitter. Each year, millions of
camping enthusiasts search Woodalls.com to find the perfect RV park or campground. With the rising
popularity of social media, Woodall’s is launching an exciting new program to connect its
Web site customers to a campground’s own Facebook or Twitter page. From the park’s Web site listing, Woodall’s will
link RVers and family campers directly to the park’s Facebook and Twitter page. “More and
more campgrounds are embracing social media sites such as Facebook and Twitter as a way to
connect with their customers,” said Ann Emerson, vice president and publisher for Woodall
Publications, a sister company of MotorHome magazine. “Woodall’s is a trusted source to
connect campgrounds with campers and RVers, and we are excited to use social media to
enhance our existing services.” By sending Woodall Web site users directly to an RV or
campground park’s Facebook and Twitter pages, consumers can connect both with the
campground and with other camping enthusiasts who are fans or followers of that campground.
“We find that the more engaged a person is with a company, the more valuable he or she is
as a customer,” explains Emerson. “This new program allows us to send our best customers to
a campground’s Facebook and Twitter page where they can interact with them. It’s another
way Woodall’s can deliver a targeted market to its clients.” Woodalls.com is operated by
Woodall Publications and is a part of Affinity Media, a division of Affinity, the nation’s
largest provider of outdoor recreation clubs, services, media and events. Woodall’s will
soon celebrate its 75th anniversary and continues to lead the market in product innovation.
For more information about this new program, contact Dawn Watanabe, director of sales, at
[email protected], or 1-800-323-9076, or ask a Woodall representative for more

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