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Winnebago to Receive 14th Consecutive RVDA Quality Circle Award

Originally Published in MotorHome Magazine

Winnebago Industries Inc., the nation’s top-selling motorhome
manufacturer, received notification this month that its Winnebago brand
earned the prestigious Quality Circle Awards from the Recreation Vehicle
Dealers’ Association (RVDA). The Itasca brand also received Honorable
Mention. These awards are scheduled to be presented at a ceremony
conducted at the 47th Annual National RV Trade Show in Louisville, Ky.,
on Nov. 30.

“It is a tremendous honor for us to receive the Quality Circle
Award again this year,” said Winnebago Industries’ Chairman, CEO and
President Bob Olson. “To have earned this award since 1995, an
accomplishment no other motorhome or travel trailer manufacturer in the
industry has been able to attain, is a real tribute to the hard work and
diligence of our employees who are dedicated to building high quality
products, while providing first-class programs and services to our
dealer partners.”

The Winnebago and Itasca brands were both recognized for
scoring 80 percent or above in overall dealer satisfaction as measured
in the Dealer Satisfaction Index (DSI) survey conducted by RVDA. The
Itasca brand, however, received fewer than the necessary 15 dealer
responses needed to receive the full award status, instead receiving
Honorable Mention. The DSI survey, which determines the Quality Circle
Award winners, rates manufacturers’ performance in eight core areas:
sales support, sales territory, vehicle design, vehicle
reliability/quality, competitive price/value, parts support, dealership
warranty support and overall dealer communications.

“Our dealer partners are our first-line customers, and as such,
it is imperative we understand all their needs,” said Olson. “We
believe the DSI survey to be an extremely vital tool for the measurement
of the quality of our products, our sales and service programs and our
manufacturing processes, providing us with an important point of
reference as to how our dealer partners perceive the quality of
Winnebago Industries’ products and services. We are truly honored by the
continued confidence shown by our Winnebago and Itasca dealer partners
in Winnebago Industries and wish to thank them for this prestigious
award. We would also like to thank our employees for their diligence in
ensuring that every Winnebago Industries motor home, program and service
provided is of the highest quality. We are off to a great start with
innovative new 2010 Winnebago Industries products and will continue to
strive to have the most innovative and highest quality products,
services and support for both our dealer partners and retail customers.”

From BusinessWire

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