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Winnebago Named Top-Selling Motorhome Brand For 2009

Originally Published in MotorHome Magazine

Winnebago Industries Inc. has been recognized for the ninth consecutive
year as the nation’s top-selling motorhome manufacturer, according to
Statistical Surveys Inc., a retail reporting service in Grand Rapids,

Winnebago Industries’ dealers retailed more Class A and Class C
motorhomes combined than any other manufacturer’s dealer group in
calendar 2009, achieving 19.2% market share versus 18.3% market share
for calendar 2008, according to a news release.

“Achieving the top-selling position again is a tribute to the
teamwork of our dealer partners and our employees,” said Roger Martin,
Winnebago vice president of sales and marketing. “Once again our dealers
have shown that when our company gives them the right product and the
right support, they can accomplish anything. We were extremely pleased
with our market share performance in calendar 2009, particularly in the
Class A diesel motorhome market segment, due in part to the success of
our new 2010 lineup. Winnebago Industries had the largest Class A diesel
market share gain in the industry with 11.3% of this market segment in
2009 versus 8.1% in calendar 2008, an amazing gain of nearly 40% for the

Winnebago Industries also led the Class A gas market segment
and the Class C market segment, both with 22.9% market share in calendar
2009. Winnebago Industries’ ERA was also the top-selling Class B
motorhome model in calendar 2009 with 17.9% market share.

“We believe RV consumers are drawn to quality, well-established
brands, particularly during the challenging economic conditions we
faced in 2009,” said Martin. “At a time when too many dealers and
consumers are left out in the cold without the support of their
manufacturer, we will continue to work diligently to distinguish our
products from the competition through stringent quality, innovative
product design and unmatched service after the sale. Through these
efforts, Winnebago Industries has also been recognized as a Quality
Circle Award recipient by the Recreation Vehicle Dealers’ Association
(RVDA) for each of the last 14 years.”

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