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Thor’s Four Winds Marks 20th Anniversary

Originally Published in MotorHome Magazine

Four Winds International Corp., of Elkhart, Ind., is marking its 20th
anniversary with the ultimate goal of “exceeding expectations.” With the
spring selling season firmly under way, Four Winds is experiencing new
levels of success, according to a news release.

“The 20th anniversary is a significant milestone, especially since Four Winds continues the tradition of producing and selling high quality, innovative motorhomes at everyday low prices,” said Bill Fenech, president of the Thor Industries Inc. subsidiary.

The repositioning of the company last year has allowed for a new Four Winds which is leaner and more responsive to the dealers and retail customer’s needs and expectations. New, hot products are surpassing the retail turn expectations and a new arsenal of products will continue to keep this trend going.

The forefront of this success comes from our valued relationships created at the dealer level. Four Winds is committed to helping dealers become more successful by steering customers to local dealerships for sales and service.

Improvements to the Four Winds International website encourage retail customers to consider the valuable benefits of buying from a local dealer.

The creation of the new “Concierge Connection” customer service program is already providing positive results. “Concierge from a local dealer is always the best decision.
”Connection” is a special program offered to new Four Winds International motorhome buyers. A special customer advocate contacts each and every new Four Winds retail customer to thank them and assist them with their new purchase.

“Our goal is not only to make sure our valued retail customers know we are here for them but to exceed their expectations of our product and services,” said Dana Simon, vice president and general manager. “We are proud to be in business for 20 years and look forward to then next 20 years. We have been fortunate to have had great relationships with many dealers for all 20 of these years and this has been the foundation of our success in the market. We will continue to listen and learn from our dealers and retail customers because we know they are the ingredient for success.”

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