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Stat Surveys Names Top 2010 RV Dealers

Originally Published in MotorHome Magazine

Statistical Surveys Inc. (SSI) has named the top RV dealers for 2010 based on unit sales, and the 55-store Camping World chain was again the market leader by a long shot.

Here’s the bottom line from Statistical Surveys, the Grand Rapids, Mich.-based counter of national retail registrations:
    –    Top Multi-lot towable dealer: Camping World, 7,874 sales, up 39.59% from 2009.
    –    Top Multi-lot motorized dealer: Camping World, 1,866 sales, up 6.45% from 2009.
    –    Top single-lot towable dealer: RV Wholesalers, 1,332 sales up 53.63% from 2009.
    –    Top single-lot motorized dealer: Lazy Days, 1,113 sales, up 25.90% from 2009.

These top dealers last year outperformed the market. According to SSI, 184,681 new RVs were retailed in 2010, a 7.67% increase over 2009.

“No doubt about that,” said Scott Stropkai, national RV sales manager for SSI. “I don’t know all the facets behind their success. A lot of mom and pop stores went out of business the past few years. Are these (top) stores picking up a greater share of sales than others? It would appear so.”

Stropkai said seven out of the top 20 dealers posted 20% gains or better in 2010 over 2009.

Four of the top 20 reported sales declines this past year.

SSI will be awarding certificates of achievement to these and other top-performing RV dealerships across the U.S. Awards are based on retail registrations in the dealer reporting states.

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