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RV Industry on Gradual ‘Road to Recovery,’ Analyst Says

Originally Published in MotorHome Magazine

Despite recent recessionary setbacks, relative gains posted thus far
this year by travel trailers are pointing to a “road to recovery” for
the RV industry, Richard Curtin, director of consumer surveys at the
University of Michigan, reports in his fall “Roadsigns” prognostications
for the Recreation Vehicle Industry Association (RVIA).

“Total RV shipments were 42,300 in the second quarter of 2009,” he
reports. “Although this was the lowest second-quarter reading since
1982, year-to-year declines have begun to narrow, and signal that RV
shipments are on the road to recovery. The greatest relative gains since
the start of 2009 were made by travel trailers and the least by

“While total RV shipments are expected to fall to 146,200 in 2009,
the low point was in the first quarter,” he adds. “RV shipments can be
expected to begin posting seasonally adjusted gains in the balance of
2009 and into 2010. The gains will focus on conventional travel trailers
during the next year or so, although all types of RVs will begin to

Looking ahead, Curtin predicts total shipments of 185,800 units in
2010, a 27% pickup from 2009 and a marginal upgrade from the 169,500
units he had forecast for 2010 back at RVIA Committee Week in June.
While it’s definitely good news, those numbers still lag significantly
behind the 237,000 shipments the industry posted in 2008 or, even more
so, totals of 390,500 units in 2006.

Curtin looks for renewed RV sales growth in the second half of 2009
due to improved economic conditions and the easing of the financial
crisis. On the other hand, he warns, lagging consumer demand will remain
a factor through most of next year due to continued job losses, shorter
work hours, smaller income gains, tight credit and declines in
household wealth as well as Americans’ need to restore savings and
pension accounts.

Most notably, he points out, motorhomes’ share of total shipments
are expected to fall to 7.8%, about a third of the motorized share in

“After the energy shocks of the 1970s,” adds Curtin, “motorhome
sales bounced back to capture one-third of the total market from 1983 to
1990. Likewise, the current dominance of travel trailers is likely to
yield market share over time due to the downsizing of household tow

All in all, Curtin, however, continues to look for a slow – but certain – turnaround from the recent downturn.

“The recent financial meltdown has affected every aspect of the RV
industry, including manufacturers, dealers and consumers,” says Curtin.
“The transformation of the industry has only begun and can be expected
to be more comprehensive and require more restructuring than following
any prior recession. Unlike past recoveries, the full restoration of RV
sales will be slow and uneven.

“Importantly, given the strong commitment of the consumers to the
RV lifestyle, there is no question about the favorable prospects for the
industry,” Curtin says. “It will simply take longer than usual for
consumers to reestablish their economic footing following the longest
and deepest recession since the 1930s. The same can be said about
financial institutions as they have been slow to establish new
regulations and restore more normal credit flows, a key to a healthy RV

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