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Jellystone Park Camp-Resorts Plan Events Tied to Warner Bros’ ‘Yogi Bear’ Movie

Originally Published in MotorHome Magazine

Yogi Bear’s Jellystone Park Camp-Resorts in 35 major cities across the
country are joining Warner Bros. Pictures in a series of promotional
activities leading up to the release of “Yogi Bear,” the new Warner
Bros. movie featuring the voices of Dan Aykroyd and Justin Timberlake.
The film opens in theaters across North America on Friday, Dec. 17.


“The upcoming ‘Yogi Bear’ movie gives us an unprecedented opportunity to
introduce Jellystone Parks to children and families across the country
who have never visited one of our parks before,” said Michele Wisher,
director of marketing of Milford, Ohio-based Leisure Systems Inc. (LSI),
which franchises 75 Jellystone Park campgrounds across the country
through a license agreement with Warner Bros. Consumer Products.

Several of the joint LSI-Warner Bros. promotional activities,
which began in late November and continue through Dec. 17, include guest
appearances by Yogi Bear and Boo Boo on TV morning news programs as
well as at seasonal festival of lights and tree-lighting events and
holiday parades. Photo opportunities with Yogi Bear and Boo Boo are also
being set up at theaters, children’s hospitals, parks, zoos and
shopping malls.

Some campgrounds are also developing customized activities to generate interest in camping as well as the movie.

“We’re planning to have a campsite set up with a campfire and
an RV at the Leitersburg Cinema in Hagerstown,” said Vicki Vitkun,
co-owner of the Jellystone Park in neighboring Williamsport, Md. “We’ll
also offer photo opportunities with Yogi and Boo Boo as well as door
prizes and opportunities to win free movie tickets and free camping.”

Yogi Bear Camp JellystoneWhile most Jellystone Parks will be closed for the winter when
the movie debuts, Wisher said the upcoming promotional activities will
help “plant a seed” in the minds of families looking for fun places to
camp next spring and summer, while providing an immediate boost to
Jellystone Park campgrounds in southern locations that remain open
throughout the winter months.

About ‘Yogi Bear’

Everyone’s favorite pic-a-nic basket-stealing bear comes to the
big screen in “Yogi Bear,” a new adventure, filmed in 3D, that combines
live action with computer animation. Dan Aykroyd stars as the voice of
Yogi, Jellystone Park’s notorious troublemaker, and Justin Timberlake as
the voice of Boo Boo, Yogi’s faithful pal and co-conspirator in his
never-ending schemes to separate park visitors from their lunches.

Yogi has always relied on his quick wit and fast feet to stay
one step ahead of irate campers while dodging his long-suffering
nemesis, Ranger Smith. But he and Boo Boo are about to face a situation
worse than anything Yogi has ever gotten them into … Jellystone Park is
being sold!

Faced with his biggest challenge ever, Yogi must prove he really is “smarter
than the average bear,” as he and Boo Boo join forces with Ranger Smith
to find a way to save the park from closing forever.

“Yogi Bear” is directed by Eric Brevig and produced by Donald
De Line and Karen Rosenfelt. The screenplay is by Jeffrey Ventimilia
& Joshua Sternin and Brad Copeland, based on characters created by
Hanna-Barbera Productions. Leading the film’s live-action cast are Anna
Faris, Tom Cavanagh, T.J. Miller, Andrew Daly and Nate Corddry. Serving
as the film’s executive producers are Andrew Haas, James Dyer and Lee

A Warner Bros. Pictures presentation of a Sunswept
Entertainment/De Line Pictures Production, in association with Rhythm
& Hues, “Yogi Bear” will be distributed by Warner Bros. Pictures, a
Warner Bros. Entertainment Company. “Yogi Bear” is rated PG by the MPAA
for some mild rude humor. www.yogibear.com.

About Yogi Bear’s Jellystone Park Camp-Resorts

Launched in 1969, the Jellystone Park system is the
second-largest chain of campgrounds in the United States, boasting 75
campgrounds with more than 15,000 campsites in 28 states and Canada.
Its Camp-Resorts, which focus on the family market, are among the best
campgrounds in the industry with a quality reputation for being fun,
friendly, clean and service-oriented parks. Additionally, each
Jellystone Park is themed with Yogi Bear elements providing instant
recognition and consumer appeal. It is truly a place “Where You Camp
With Friends.”

Yogi Bear’s Jellystone Park Camp-Resorts are franchised through
Leisure Systems, Inc. (LSI), a wholly owned subsidiary of The Park
River Corporation, Cincinnati, Ohio. For more information, visit www.campjellystone.com.  

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