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Georgia Couple Wins Keystone Springdale in First Phase of New National Sweepstakes

Originally Published in MotorHome Magazine

A South Georgia couple, Mackie and Gail Daniels, have won a new $26,000
Keystone Springdale travel trailer in the first phase of a unique new
retail promotion – Keystone’s Live Your Dreams Sweepstakes – through
which Keystone RV Co. Inc. is giving away four towable RVs between June
of 2009 and February of 2010.

As part of this aggressive new program, a joint effort between
the Goshen, Ind.-based Thor division and the RV-related websites,
e-newsletters, magazines and retail shows of Ventura, Calif.-based
Affinity Group Inc., the Daniels’ name was chosen at random in April
from more than 50,000 entries in the inaugural round of the Live Your
Dreams sweepstakes.

Suffice to say that the Daniels, of Fitzgerald, Ga.,
appreciated their good fortune. “When my wife received the phone call
from Keystone informing us that we had won, we were skeptical,” said
Mackie Daniels, a retired telecommunications worker. “’Must be a
practical joke,’ I thought. ‘What are the odds?’ But when I returned the
call to Keystone and spoke with the people there, I realized this is
real. What a surprise! This is the first time I have ever won anything
and this is really big!”

The Daniels, who ironically own a 2002 Springdale travel
trailer, are avid campers who are planning future camping trips with
their grandchildren. “We camp almost every other week,” adds Daniels.
“This new model has more space and conveniences than our 2002 and we are
sure going to enjoy the additional features.”

Signups are currently under way on Keystone’s website and at
point-of-entry displays at Affinity Events shows for Phase #2 of the
national giveaway through which the winner of an Outback travel trailer
will be announced Aug. 15 at Affinity’s Colorado RV & Boat
Liquidation Super Sale. Next up is a Cougar fifth-wheel in October at
Affinity’s Atlantic City RV Show. Then comes the finale, a Montana
fifth-wheel, the winning name of which will be released in February at
Affinity’s St. Paul RV, Vacation and Camping Show.

“Literally tens of thousands of interested consumers have
visited the Keystone web site due to the exposure this sweepstakes has
generated,” says Ron Fenech, president and CEO of Keystone, the nation’s
largest manufacturer of travel trailers and fifth-wheels, with
manufacturing facilities in Goshen and Pendleton, Ore. “These visitors
learn more about Keystone travel trailers and fifth-wheels and, many
times, contact our dealers for further follow up. The Live Your Dreams
promotion is a win for the consumer, a win for our dealers and a win for
Keystone RV and our employees.”

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