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Four Winds Sees Good Signs at National RV Show

Originally Published in MotorHome Magazine

Four Winds International (FWI) saw increases in both Class A and Class C
sales sparked by new dealers taking on FWI products at the recent
National RV Trade Show in Louisville, Ky.

“We are very pleased with the outcome of the show, especially the
huge increase in the number of motorhome dealers bringing in new
motorhome inventory,” said Dana Simon, FWI general manager, in a news
release. “I believe the commitment we are making to the overall industry
and the retail customers coming into the RV industry is being seen by
our dealers. With the continued support and financial stability of Thor
we are able to further design and upgrade our products, which was
evident to dealers in our Louisville product mix.”

The Serrano Class A continued to impress the dealers and the media,
as the two models on display experienced constant traffic. The
Hurricane Class A continued to see sales success as dealers looked for a
solid performer in an entry to mid-line gas motorhome, Simon said.
Dealers spent large amounts of time reviewing and ordering the new
Montecito and Windsport Prestige, two new models introduced at the show.

The introduction of the “Concierge Connection,” a follow-up program
for new retail owners, was rolled out along with an overview of Thor
Motorized Services, the customer service and warranty arm of Four

“The show provided great exposure for the new programs we are
rolling out at Thor Motorized Services. The new Concierge Connection is
going to set the benchmark for all manufacturers,” noted Janaé Kurtz,
director of Thor Motorized Services.

“The team is making a commitment to take Four Winds to the next
level,” said Bill Fenech, Four Winds president and CEO. “Since coming to
Four Winds in June, Dana and his team have taken on a lot of different
responsibilities. I brought a change in thinking to Four Winds and we
can see it paying off in the products we are building and the commitment
we have made to our dealers and retail buyer.”

Four Winds continues to excel in the Class C market, and dealers
are flocking to the Four Winds and Chateau Class C models for retail and
rental purposes, Fenech noted. Both models offer eight floorplans, with
a combination of slide and non-slides, so the product can be customized
to meet a dealers needs.

Four Winds International is a subsidiary of Thor Industries Inc., Jackson Center, Ohio.
By RV Business

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