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Fleetwood Touts No. 1 Class A Ranking for 2009

Originally Published in MotorHome Magazine

Fleetwood RV Inc. was recognized as the No. 1 manufacturer of Class A
motorhomes in calendar year 2009 by Statistical Surveys Inc., a reporting service based in Grand Rapids, Mich.

Statistical Surveys Inc. has been tracking the RV industry since 1987. In that time, Fleetwood has been recognized as the No. 1 Class A motorhome brand for 22 of the past 23 years. In calendar year 2009, Fleetwood RV held 18.4% of the Class A motorhome retail market share, according to a news release.

“This year’s achievement is extra special for Fleetwood RV,”
said John Draheim, president and COO of Decatur, Ind.-based Fleetwood RV
Inc. “It is a true testament to all of Fleetwood RV’s dealers,
customers and associates who we were able to maintain our number one
market share position throughout the challenges of the past year. Market
share isn’t a goal. It is a reward that a company earns by developing
strong relationships with its dealers and customers; as well as by
building high-quality products and standing behind them.

“Ever since our change in ownership in July 2009, Fleetwood RV
has stood behind all of its motorhome products whether they were built
by the new company or the former company — including existing dealer
inventory as well as customer coaches that are still within their
warranty periods,” added Draheim. “This support is just one of the many
examples of our ongoing commitment to doing the right thing for our
dealers and customers.”

2010 marks the 60th anniversary for Fleetwood, one of the most
recognized brands in the RV industry. Since 1950, Fleetwood has made its
mark in the industry with key innovations like the debut of basement
storage on the 1985 Bounder and full-wall slide technology on the 2004
Pace Arrow. Today, Fleetwood RV’s executive team is focused on building
upon this legacy, as well as leveraging the company’s smaller size.

“Because Fleetwood RV is a smaller, more nimble company we can
implement dealer and customer feedback into our products more quickly
and successfully,” added Draheim. “This agility also allows us to
produce better quality motor homes at a higher value.”
By RV Business

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