Within two to three weeks, Equity LifeStyle Properties Inc. (ELS) plans to begin marketing Nature-ZYME, a highly effective environmentally responsible RV
and marine holding tank product that eliminates odors and liquefies
waste without the use of formaldehyde or other toxic chemicals.
Nature-ZYME is ELS’s private label holding tank product, which is
manufactured by BiOWiSH Technologies, a Chicago-based company that has
established itself as a world leader in creation of fast-acting,
environmentally friendly wastewater treatment products, according to a
news release.
“RVers and campground operators across the country have been
quietly testing this product for months in a wide range of temperatures
and weather conditions and have been amazed at its performance,” said
David Kozy, vice president and director of operations of RSI RV, Home
& Marine Solutions, the ELS subsidiary that is marketing the
Nature-ZYME holding tank treatment product. “We really think we have
identified a solution to one of the most challenging environmental
problems in the RV and marine industries.”
Kozy said the fundamental problem with most holding tank products
is that they use microbial inhibitors, such as formaldehyde and other
chemicals, which prevent natural biological processes from breaking down
human waste as they would normally do. As a result, chemical-based
holding tank products can cause septic systems to overflow, potentially
contaminating groundwater supplies.
He said ELS distributed 4,500 samples of Nature-ZYME last week to
RVers attending The Rally in Louisville, Ky., and was subsequently
inundated with requests from consumers who wanted to purchase the
product.
“There is a lot of pent-up demand for environmentally friendly
holding tank products,” Kozy said. “People increasingly recognize that
chemically based holding tank products can pose various risks to
themselves and to the environment.”’
“The new line of products we have developed in conjunction with
Equity LifeStyle Properties could revolutionize the RV market and marina
industry by reducing the environmental impact of wastewater discharges
by these vehicles,” said BiOWiSH Technologies President Rod Vautier.
Nature-ZYME has been tested by more than 100 RVing consumers,
including Thousand Trails members, since last fall in addition to being
tested at 14 different ELS RV parks and resorts. A second test is
underway involving RVers affiliated with the Good Sam Club. ELS also
hired an outside firm to test the effectiveness of the BiOWiSH product
against competing biodegradable and chemical-based holding tank products
and was pleased with the results.
“We’ve been trying to gather as much feedback as possible, both
from RV park operators and from consumers, and all of it comes back
positive,” Kozy said.
While ELS does not plan to launch a full-scale consumer marketing
campaign until this fall, the product will be available for purchase
online by late August. For more information on Nature-ZYME, please visit
www.Nature-Zyme.com.
Chicago-based Equity Lifestyle Properties is a publicly traded real
estate investment trust that owns and operates RV resorts and
manufactured home communities throughout the U.S. and Canada, including
the Thousand Trails campground membership club. For more information on
ELS and its subsidiaries, visit www.equitylifestyle.com and
www.thousandtrails.com.
Formerly headquartered in Sydney, Australia, BiOWish Technologies
recently relocated its corporate offices to Chicago in an effort to be
closer to its key markets in North America and Europe. BiOWiSH
Technologies owns exclusive and global intellectual property rights to
the development, manufacturing, sales, marketing and distribution of
BiOWiSH products that serve the needs of consumer, wastewater treatment,
agriculture, aquaculture, agronomy, solid waste management, soil and
water remediation and industrial cleaning industries. The company
maintains international offices in Sydney and Bangkok, Thailand.
Additional information about the company is available at
www.biowishtechnologies.com. By RV Business
