1. Home
  2. RVs: Motorhomes
  3. Motorhome News
  4. Damon/Four Winds Now Thor Motor Coach

Damon/Four Winds Now Thor Motor Coach

Originally Published in MotorHome Magazine

Bill Fenech, president of Damon Motor Coach and Four Winds International, today (Sept. 8) announced a plan to consolidate the operations of Damon and Four Winds to form Thor Motor Coach.

Today, Damon and Four Winds combined are the No. 1 retail selling motorhome
in the industry, Fenech said, referring to Statistical Surveys Inc.,
year-to-date through June sales figures. This consolidation is a
natural progression of bringing these two companies together to form one
company to maintain this market leading position, he stated in a news

Fenech reaffirmed the reasons for the consolidation: “The most
motivating reason for this consolidation was to help our dealers and
retail customers by building incredible brands supported by a strong
name. This new structure will help us to leverage the Thor name, which
is known for its strength and stability, while allowing us to better
focus on our value oriented individual brands. Developing hot,
innovative products through intense dealer and retail customer feedback
is critical to our success and will continue to drive how we do business
and will only improve with this increased focus. Damon and Four Winds
were always lean operations but this consolidation will help to make
Thor Motor Coach even leaner, driving our costs down which we will pass
on to our dealers and retail customers.”

Product development and sales will be structured for maximum
product and dealer focus by dividing up the Thor Motor Coach brands into
three separate sales and product development groups — gasoline Class A’s, Class C’s and diesels.

Dana Simon, a 20-year veteran of Four Winds, will be the vice
president and general manager of the gas Class A and Class C brands
which include Hurricane, Windsport, Daybreak, Challenger, Four Winds and

Matt Thompson, a seven-year veteran of Damon, will be the vice
president and general manager of the diesel brands, which include the Serrano, Avanti, Astoria and Tuscany.

“This is absolutely the best move to better serve our dealers and
retail customers. We are truly a great company to work with. We always
put our dealers and customers before ourselves. I personally believe our
customer service and parts are among the best in the industry,” said

“With the accumulated efforts of our excellent employees from both
divisions I’m sure we will provide the best products and services to our
loyal dealers and retail customers. We have made fantastic strides in
our quality, and I feel our quality ranks up there with higher priced
products. This an exciting time for all of us; especially our dealers,”
said Simon.

Damon Motor Coach and Four Winds International and now Thor Motor Coach are part of Thor Industries Inc. Jackson Center, Ohio.
By RV Business

Subscribe to Wildsam Magazine today, Camping World and Good Sam’s magazine of the open road.

Just $19.97 for a year’s subscription.


Please login or register to view archived articles.

Sign In

Do not have an account? Create New Account