There are few RV manufacturers with a history as long and storied as Shasta. For more than 80 years, the company has designed and built affordable travel trailers that have served as the entry point for generations of lifelong RVers. To achieve that success, the iconic brand has continually searched for new and innovative ways to improve its towables, although few have been as impactful as the new BRAWN Wall System that marks a dramatic change in how Shasta trailers are built, bringing some amazing upsides for customers and dealers alike.
In the video above, Shasta RV General Manager Meg Grierson explains the BRAWN Wall System, and why it is such an important development in the company’s history. Developed by a company called UFP Factory Built, the system is a premium structural solution designed with recreational vehicles in mind. It does away with traditional wood stapled RV construction methods in favor of residential-grade nail plates and jigs that are placed in a precise, standardized fashion. The result is greatly improved build quality without a significant impact on price.
Photo Credit: Shasta RV
The precision engineering that the BRAWN Wall System brings to the manufacturing process greatly enhances Shasta’s level of consistency and efficiency. The prebuilt walls fit seamlessly into place and integrate into the RV’s overall design, dramatically improving structural integrity as a result. This means less flex in the trailer’s walls, ceiling, and floor as it rolls down the road, giving customers a more durable and reliable camper for years of fun and relaxation.
“Our customers are value-conscious, but they do not want to compromise on quality.” Grierson says.“By partnering with UFP Factory Built on BRAWN, we are giving our buyers structural integrity they can count on. From ease of towing to long-term durability, these walls deliver real benefits you can feel.”
Photo Credit: Shasta RV
The transition to the BRAWN Wall System brings benefits for Shasta’s extensive dealer network, too. The improved build quality gives dealers a higher level of confidence in the brand’s travel trailers, making them easy to recommend to first-time RV buyers and veteran RVers alike. It also means fewer errant issues from structural concerns, which can always be difficult to diagnose and fix.
Both Shasta travel trailers and the BRAWN Wall System are proudly made in the US, using American ingenuity and manufacturing prowess to deliver a better experience for customers. To learn more about this partnership and see the construction process unfold, watch the video above. Then head over to the Shasta RV website to learn more about the brand’s unique, fun, and affordable travel trailers.
Kraig Becker is a writer in the RV, outdoors, and adventure travel space. Over the course of his career he has contributed to such outlets as Popular Mechanics, Outside Online, Business Insider, TripSavvy, Digital Trends, GearJunkie, The Adventure Blog, and countless others. An avid runner and cyclist, he enjoys camping, hiking, mountain biking, kayaking, and just about any other outdoor activity. His travels have taken him to seven continents and on many amazing adventures.
